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Flexport > Case Studies > Flexport's IoT Solution Boosts Victoria Plum's Growth Amidst Market Challenges
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Flexport's IoT Solution Boosts Victoria Plum's Growth Amidst Market Challenges

Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Middleware & Microservices
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Marine & Shipping
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Procurement
Use Cases
  • Last Mile Delivery
  • Supply Chain Visibility
The Challenge
Victoria Plum, a UK-based bathroom eCommerce brand, faced significant challenges in managing its diverse and large supply chain amidst the global disruption caused by the Covid-19 pandemic. The company's operation involves multiple manufacturers, each with unique supply chain challenges, making the process of ensuring simultaneous manufacturing, shipping, and delivery of a range of bathroom items to customers quite complex. The goal was to provide a seamless experience to customers with one order and one delivery, irrespective of the multiple factories and locations the goods were coming from. However, as global ocean capacity dropped in early 2020, ensuring equipment was available and in the right place became a challenge for Victoria Plum. The company also faced difficulties in meeting transit times, avoiding stock shortages, and ensuring order accuracy.
About The Customer
Victoria Plum is a fast-growing bathroom eCommerce brand founded in 2001. The company helps over 2 million customers across the UK achieve their own 'Little Bathroom Victories'. Victoria Plum operates a diverse and large supply chain and has successfully navigated the severe disruption of the global movement of goods and materials caused by the Covid-19 pandemic through agile commercial thinking and carefully devised contingency plans. The company's operation involves multiple manufacturers, each with unique supply chain challenges, making the process of ensuring simultaneous manufacturing, shipping, and delivery of a range of bathroom items to customers quite complex.
The Solution
Victoria Plum partnered with Flexport, a logistics technology provider, to improve its supply chain management and delivery process. Flexport's platform was instrumental in managing containers and goods in transit. Before Flexport, Victoria Plum had to contact different shippers about individual containers one-by-one to find out the status of a shipment, which could take days due to time zone differences. With Flexport, all conversations took place on the platform, enabling more regular supplier communications and improved relationships. Flexport's Order Management solution also helped Victoria Plum's supply chain team deliver more value to the business by automating the reporting of purchase orders (POs). This saved the team over two hours a day, allowing them to quickly identify any shipments that needed booking and dedicate their newly acquired spare time to delivering greater value to the business.
Operational Impact
  • The partnership with Flexport has enabled Victoria Plum to deliver a seamless delivery experience to all customers, reducing delays and improving supply chain visibility. The company has been able to remain resilient, seeing growth and enabling it to scale ranges and invest in new products, despite a challenging ocean market. The improved communication and access to data provided by the Flexport Platform have also enhanced Victoria Plum's relationships with suppliers. Furthermore, the automation of the reporting of purchase orders (POs) has allowed the supply chain team to take on greater responsibility and deliver further value to the business.
Quantitative Benefit
  • 500+ hours saved per year on PO management
  • £30+ M revenue growth in 12 months during the global pandemic

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