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Flight Network Democratizes its Data with Klipfolio
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Flight Network, the largest Canadian-based online travel company, was facing a challenge with the increasing shift of booking travel to mobile platforms. Consumers were demanding better services and convenience from the travel companies they do business with. Flight Network felt they needed to improve the entire travel experience and increase convenience in order to cement their status as Canada’s largest locally-owned online travel agency. The company's data was originally only accessible to a select group of analysts, which limited the company's ability to quickly respond to data queries and make data-driven decisions.
About The Customer
Flight Network is the largest Canadian-based online travel company, specializing in providing global travelers with the lowest-price airfares, hotels, vacation packages, and car rentals. It was formed in 2005 and has grown to become the largest Canadian-owned online travel agency in Canada, and second most visited behind only Expedia. The company has traditionally done this through their unique ability to offer the best prices. Flight Network has more than 350 employees around the world, over 2 million customers, and millions of visitors to its site each month.
The Solution
Flight Network adopted Klipfolio, a business intelligence tool, to democratize its data and improve its overall performance. The first step was data democratization, which involved making data accessible to all relevant personnel, not just a select group of analysts. This allowed for a more efficient response to data queries and enabled data-driven decision making across the company. Klipfolio was chosen for its quick, affordable, and cost-effective features, as well as its ability to connect to a data source without any help from an IT department.
Operational Impact
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