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Fore Property Company Enhances Craigslist Ad Posting Efficiency with Entrata Tool
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Digital Thread
- Remote Control
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Depending on the number of times they post, an on-site associate can spend several hours each day posting apartment ads on Craigslist. That’s a significant amount of time, much of which could be put to use on other revenue-generating activities, such as following up on leads. But the real tragedy is when Craigslist “ghosts” those ads based on an algorithm designed to prevent fraudulent ads and spam. When an ad is ghosted on Craigslist, it is visible to the poster but invisible to everybody else who visits the site.
About The Customer
Fore Property Company (FORE) is a full-service real estate company that develops, owns, and manages multifamily communities nationwide. As a vertically integrated multifamily real estate firm, FORE has developed and managed approximately 19,000 apartments spanning 38 cities across 15 states. FORE began implementing Entrata’s Craigslist Posting Tool more than a year ago to combat increasing ghosting rates and improve the efficiency of posting ads on Craigslist.
The Solution
The goal for many apartment operators is to keep ghosting at a minimum while maintaining a premium spot on Craigslist in order to drive as many qualified leads as possible. That’s easier said than done, which is why many apartment operators, like FORE, are turning to Entrata’s Craigslist Posting Tool to do the work for them. The Entrata posting tool created efficiencies FORE couldn’t get with other posting tools available on the market, allowing communities to maintain a premium spot on Craigslist. In addition, the Craigslist posting tool enables apartment operators to post ads that are in line with the unique brand of their company and the apartment community. Traditional Craiglist ads have very little visual appeal other than what can be created with images. Since Entrata built the tool to adhere to best practices and comply with Craigslist terms and conditions, each of the features not only simplifies posting workflow, it also intuitively helps prevent ghosting. The system will actually warn users if they are attempting to create an ad that has a high chance of being ghosted.
Operational Impact
Quantitative Benefit
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