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Fountain > Case Studies > Fountain's Impact on Talent Acquisition for On-Demand Delivery Service
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Fountain's Impact on Talent Acquisition for On-Demand Delivery Service

Technology Category
  • Application Infrastructure & Middleware - Event-Driven Application
  • Sensors - Camera / Video Systems
Applicable Industries
  • Consumer Goods
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Last Mile Delivery
  • Transportation Simulation
Services
  • System Integration
The Challenge
The logistics industry is experiencing a surge in demand due to the rise of ecommerce. This has put pressure on companies to deliver goods faster than their competitors. A national grocery delivery service, serving over 5,000 cities, was struggling with its hiring process. The company was experiencing bottlenecks in the hiring funnel, with applicants often sitting idle between the data collection stage and the background check, or dropping off altogether. The increasing number of applicants each week made manual background checks time-consuming and costly. The company needed a solution to streamline its hiring process, reduce costs, and enable it to quickly fill positions as consumer behavior changes.
About The Customer
The customer is a national grocery delivery service that operates in more than 5,000 cities across the country. As ecommerce continues to grow, the company is under pressure to deliver goods faster than its competitors. The company's hiring process was inefficient and costly, with applicants often sitting idle between stages or dropping off altogether. The company needed a solution to streamline its hiring process, reduce costs, and enable it to quickly fill positions as consumer behavior changes. The company is committed to expanding its operations and serving more consumers across the country.
The Solution
The company implemented Fountain, a talent acquisition platform, to optimize its hiring process. The platform's drag-and-drop workflow editor allowed the company to rearrange their application stages without involving IT. The qualification stage was moved to appear only after the applicant pool had been refined to a qualified candidate list. The company also integrated Fountain's open API with partner Checkr to run background checks after applicants were approved. This led to a significant reduction in talent acquisition cost. The company also moved the data collection stage to the front of the pipeline to collect more applicant information upfront. Fountain's features of bulk edits and cloning stages enabled the company to manage their unique workflows and adjust them based on regional requirements as they grew. The company also transitioned to virtual interviews, with Fountain consolidating video interviews onto one platform and allowing for asynchronous video recordings.
Operational Impact
  • The implementation of Fountain has significantly improved the company's hiring process. The ability to customize the hiring funnel has allowed for easy expansion and experimentation with various workflow designs. The company can now implement unique solutions depending on the requirements of each new geography. The transition to virtual interviews has saved time for both applicants and recruiters and has helped prevent unverifiable applicants from moving forward through the process. The company has also been able to manage their hiring processes in one place, making their jobs easier. The optimization of the hiring process has resulted in the company not having to worry about applicants sitting in a certain stage for days, saving recruiters' time.
Quantitative Benefit
  • 59% reduction in talent acquisition cost
  • 305% geographic growth in one year
  • $3.2 million saved in talent acquisition costs

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