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From 100 to 20,000 Monthly Candidates - McDonald’s Leverages Automation for Social Media Sourcing
Technology Category
- Analytics & Modeling - Machine Learning
Applicable Industries
- Food & Beverage
Applicable Functions
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
The Challenge
McDonald’s Philippines faced a significant challenge in managing their recruitment process efficiently. With over 635 stores in the country, the company needed to streamline their hiring process for restaurant management and crew positions. The traditional methods were time-consuming, with response times to candidates taking up to 5 days. Additionally, the volume of applicants was relatively low, with only about 100 unique candidates per month. The company needed a solution that could handle a higher volume of applications, improve response times, and enhance the overall candidate experience.
About The Customer
McDonald’s Philippines is a major fast-food chain with over 635 stores across the country. As part of the global McDonald’s brand, the Philippines branch is committed to providing high-quality food and service to its customers. The company employs a large workforce to manage its extensive network of restaurants, requiring a robust and efficient recruitment process to ensure that they can hire the best talent for various roles, including restaurant management and crew positions. McDonald’s Philippines is known for its innovative approach to business operations and its commitment to leveraging technology to improve efficiency and customer satisfaction.
The Solution
To address their recruitment challenges, McDonald’s Philippines implemented Talkpush, a recruitment automation platform, in May 2019. The integration included various job boards, Facebook Messenger, resume uploads, online ads, and landing pages. This comprehensive approach allowed McDonald’s to automate their sourcing and screening processes, significantly reducing the response time to candidates from 5 days to just 12 hours. Additionally, the company launched a custom bot in July, which led to a significant shift in candidate preferences, with 88% of applicants completing their applications via Facebook Messenger. The Talkpush integration not only improved the candidate experience but also enabled McDonald’s to process a higher volume of applications more efficiently.
Operational Impact
Quantitative Benefit
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