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Case Studies > FSV Tripled Demos Leading to Rise in Qualified Leads

FSV Tripled Demos Leading to Rise in Qualified Leads

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Professional Service
  • Software
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • System Integration
  • Training
The Challenge
FSV wanted to shift the focus from targeting large enterprise companies to a new area for growth, the small to mid-sized company. As a result, FSV’s approach to sourcing new business was in transition away from relying strictly on referrals.
About The Customer
FSV is a company that was traditionally focused on targeting large enterprise companies. However, they decided to shift their focus to small to mid-sized companies to explore new growth opportunities. This transition required a change in their approach to sourcing new business, moving away from relying strictly on referrals. To support this shift, FSV needed to build a newly structured sales team and equip front-line managers with the tools to sustain the team’s momentum.
The Solution
FSV utilized VorsightBP’s Persuasive Prospecting program to build a newly structured sales team and equip front-line managers with the necessary tools. The training included a combination of interactive workshop learning, exercises, role-playing, and a demonstration of cold calling best practices through live calling on speakerphone. Additionally, a restructured weekly schedule was implemented to improve time management. The manager training aimed to utilize interactive discussion-oriented sessions to outline a plan to sustain momentum and provide sales leaders with concrete 'to-dos' and a time frame for implementation.
Operational Impact
  • Within three months of the initial training, FSV’s sales team nearly tripled the amount of demos scheduled per week.
  • FSV improved their demo-scheduling rate significantly.
  • FSV brought VorsightBP in to interview and assess a new sales rep candidate.
Quantitative Benefit
  • FSV’s sales team nearly tripled the amount of demos scheduled per week within three months.

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