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Funstage partner with Xtremepush to increase engagement and drive conversion rates
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Funstage, a multi-platform gaming service provider, faced the challenge of engaging their users across app and web, maintaining engagement with their users and determining the most effective engagement channels across all of their platforms. They required a multi-channel analytics and engagement marketing platform in order to integrate into existing systems and platforms, execute multi-channel campaigns through one platform, increase engagement through new channels and innovative campaigns, compare engagement channels through a/b testing, deliver multi-language campaigns, and analyse and compare results of multi-channel campaigns.
About The Customer
Funstage is a multi-platform gaming service provider offering synchronous play on mobile apps, social networks and other web-based technologies to gamers around the world. Funstage is a subsidiary of Greentube Internet Entertainment Solutions GmbH. Greentube, the global interactive business unit of NOVOMATIC, is the leading full-service provider in the online and mobile gaming sector and a pioneer in the development and provision of state-of-the-art gaming solutions. GameTwist, one of the largest games provided by Funstage and with over 4,000,000 players a month, it is one of the largest online gaming communities worldwide.
The Solution
Funstage partnered with Xtremepush to use their platform for engaging users on their website, mobile site and app. They utilized a number of engagement channels on the Xtremepush platform including push notifications, web push notifications, and the Xtremepush Inbox. They also utilized a number of additional features on the Xtremepush platform including easy integration, segmentation, multi-language campaigns, and A/B testing. The Xtremepush platform enabled Funstage to create and deliver campaigns through personalised, targeted push messages, engage with their web users regularly and with multi-language campaigns, and increase the sign-up rate of registrations for their newsletter.
Operational Impact
Quantitative Benefit
