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Future Cell Enhances Sales and Distribution with Priority ERP and WMS
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Warehouse Automation
Services
- System Integration
- Training
The Challenge
Future Cell faced significant challenges in managing their large and complex logistics and distribution center. With over 1,200 retail stores and more than 5,000 barcoded products, the company needed a robust system to handle their operations. The existing ERP system was insufficient to meet the growing reporting needs and increased sales activities. Errors in telephone orders and inefficiencies in the sales cycle further complicated the situation. The need for a more efficient system became apparent, especially to support the sales reps visiting individual retail outlets.
About The Customer
Future Cell, established in 2006 and based in Tel Aviv, Israel, is a leading importer and distributor of mobile device accessories. The company offers a wide range of products, including protective covers, headphones, chargers, and batteries, representing major brands like Apple, LG, and Samsung. Future Cell serves leading cellular providers, MVNOs, retail chains, and privately-owned stores. The company is certified by the Israel Ministry of Communications and the Israel Standards Institute and is committed to environmental sustainability. Future Cell has grown to become a market leader in the local industry, known for its innovative and customer-centric approach.
The Solution
Future Cell partnered with Priority to upgrade their ERP system and implement additional modules to meet their growing needs. They developed a dedicated interface for sales reps to remotely connect to a web-based system via tablets, significantly improving the sales cycle. In 2014, Future Cell further enhanced their system by implementing a dedicated Warehouse Management System (WMS) with the help of Priority. The implementation was quick and seamless, using existing data without the need for extensive prep work. The new system provided robust support for sales operations, including client credit balance, interactive product catalog, daily promotions, and instant invoicing.
Operational Impact
Quantitative Benefit
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