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Futureshop: Transforming Online Shopping with Sustainable Products
Technology Category
- Application Infrastructure & Middleware - Database Management & Storage
- Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
- Cement
- E-Commerce
Applicable Functions
- Procurement
- Product Research & Development
Use Cases
- Building Automation & Control
The Challenge
The founder of Futureshop, Marc Brodeur, faced the challenge of creating an online shopping platform that made it easier for users to find products made with sustainable materials. The goal was to transform the way people shop online, focusing on sustainability and environmentally friendly methods. The challenge was not only to create a platform that could handle a large number of products but also to incorporate sophisticated features such as different data types, filtered searches, an editor back-end portal, and user accounts with favorites. The platform needed to be user-friendly, allowing visitors to easily search for products, browse through a directory, and add favorites to their accounts. Additionally, the platform needed to provide a seamless transition to the ecommerce site of the product's brand for purchase completion.
About The Customer
Futureshop is an online shopping platform that caters to environmentally conscious consumers. It is the internet's largest shopping search engine for sustainably made clothing basics and activewear, with plans to expand into all clothing and beyond. The platform is designed to make it easier for users to find products made with sustainable materials and environmentally friendly methods. Users can browse through a directory, use the advanced product search, and add favorites to their accounts. Some brands also offer coupons. To complete a purchase, users are redirected to the ecommerce site of the product's brand. The vision for Futureshop is to become people's 'first choice' when searching for products to buy, similar to how Amazon is often the first choice for many shoppers.
The Solution
Marc Brodeur chose to build Futureshop on Bubble, a no-code platform. Bubble enabled him to create the sophisticated features he envisioned for the platform without the need for advanced coding. The platform supports different data types, filtered searches, an editor back-end portal, and user accounts with favorites. Futureshop operates as a portal, search engine, and directory. Any web visitor can use the advanced product search or the directory for browsing. Users can add 'favorites' by creating an account, and some brands offer coupons. To complete a purchase, users are redirected to the ecommerce site of the product's brand. The platform has been successful in cataloging over 6000 sustainable products into the database, and plans are underway to expand its social media presence and continue building the database.
Operational Impact
Quantitative Benefit
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