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Gong > Case Studies > Gainsight Leverages Gong for Market Insights and Enhanced Customer Success
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Gainsight Leverages Gong for Market Insights and Enhanced Customer Success

Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Education
Applicable Functions
  • Sales & Marketing
Use Cases
  • Speech Recognition
  • Time Sensitive Networking
Services
  • System Integration
The Challenge
Gainsight, a platform that aids companies in driving growth through customer-led, product-led, and community-led strategies, was facing the challenge of keeping up with changing market trends. The company needed an intuitive and easy way to surface insights about their prospects and customers. As a large organization with nearly 1,400 global employees, Gainsight required a solution that could be easily adopted across all teams and provide immediate and significant impact. The CEO, Nick Mehta, was looking for a tool that could help him understand the authentic voice of Gainsight prospects and customers, and how market trends impact them and the overall business.
About The Customer
Gainsight is a San Francisco-based company founded in 2009. It operates in the Enterprise Software & Network Solutions industry and has a global workforce of nearly 1,400 employees. The company provides a platform that helps businesses of all sizes and industries drive growth through customer-led, product-led, and community-led strategies. Gainsight's CEO, Nick Mehta, leads a $1B company and entrusts his team to make tech stack decisions. The company believes in achieving durable and efficient growth through not only new but also existing customers.
The Solution
Gainsight adopted Gong, a tool that was naturally and organically embraced by all employees. Gong was used across the organization for various purposes. Managers used it to coach teams, marketing used it to understand buyers’ personas, onboarding teams used it to onboard new reps, and sales reps used it to record and review calls for self-coaching. Gong was also used by Rev Ops and Product Marketing to listen for market signals and competitive intelligence, and by Product Management to hear customer feedback. Customer Success used Gong to record calls for coaching and share calls with Product Managers. Gainsight also used Gong trackers to listen for specific words and phrases that could indicate market trends. The Gong-Gainsight integration provided better visibility and efficiency into the entire customer journey, with all relevant customer information in one place.
Operational Impact
  • The adoption of Gong has had a significant impact on Gainsight's operations. It has enabled teams across the organization to turn insights into actions. The tool has been instrumental in coaching teams, understanding buyer personas, onboarding new reps, and recording and reviewing calls for self-coaching. It has also helped in listening for market signals and competitive intelligence, and understanding customer feedback. The integration of Gong with Gainsight has moved the customer success space forward by supercharging the customer success strategy with daily tools. It has bridged the knowledge gap between sales and customer success while driving a more seamless approach to creating and maintaining happy customers. The CEO, Nick Mehta, has stated that Gong has 'completely changed our business.'
Quantitative Benefit
  • Gainsight has 1,400+ employees using Gong for various purposes, indicating widespread adoption and utilization.
  • Gainsight uses Gong trackers to listen for specific market trend indicators, providing real-time insights.
  • The Gong-Gainsight integration consolidates all relevant customer information in one place, improving efficiency.

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