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Aptean > Case Studies > Gehl’s Implements Aptean Ross ERP for Improved Operational Efficiency
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Gehl’s Implements Aptean Ross ERP for Improved Operational Efficiency

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
  • Food & Beverage
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Inventory Management
  • Supply Chain Visibility
Services
  • System Integration
The Challenge
Gehl’s Guernsey Farms, a leader in specialized aseptic food products, faced challenges in communication and integration between different departments within its 230-person headquarters. The company's growth led to stretched resources and the need for additional support to keep up with customer needs. Information within one department was often not visible to the rest of the organization, leading to inefficiencies. The inventory tracking system experienced frequent shutdowns, requiring significant time from the IT manager to keep it running. Gehl’s lacked an enterprise system with sophisticated reporting technology to support its growing business lines and overall expansion. The company also needed a system to comply with emerging technology standards. Without a company-wide inventory management solution, Gehl’s was forced to conduct manual physical inventory, which became increasingly time-consuming as the company added new product lines.
About The Customer
Gehl’s Guernsey Farms was established in 1894 as a milk and cream delivery service. The company is now the nation’s leader in specialized aseptic food products, supplying more than 100,000 stores, restaurants and concessionaires with high-quality, ready-to-serve food items. Gehl’s is a pioneer in making private-label puddings, nutritional drinks and cheese sauces for some of the best-known grocery brands, while still offering high-quality dairy products to bakers, restaurants and catering services under the respected Gehl’s name. With corporate headquarters located in Germantown, Wis., Gehl’s products are behind some of America’s best-known brands and private labels.
The Solution
To improve operational effectiveness, Gehl’s evaluated enterprise resource planning vendors and selected Ross Enterprise’s ERP solution, implementing the system in the fall of 1999. The Ross ERP solution enhanced operational efficiency by streamlining operations and delivering superior customer service. The solution also provided real-time reporting capabilities, increasing Gehl’s visibility enterprise-wide and generating more than 60 reports the company reviews on a daily basis. With Ross ERP, executive management no longer has to wait until the end of the month to view overall company numbers. The logistics department also gained increased visibility into scheduling and distribution, improving coordination for shipping schedules. The solution also increased inventory control, eliminating issues around shipping expired products and saving the company money in shipping costs.
Operational Impact
  • Business has doubled in size since the implementation of Ross ERP.
  • Gehl’s has tripled the number of products offered, including the addition of its private-label line.
  • Streamlining inventory management, Gehl’s has freed up additional space on the warehouse floor adding more room for the company to introduce new product lines and increase business.
Quantitative Benefit
  • Doubled in growth since the implementation of Ross ERP
  • Tripled product offering since the implementation of Ross ERP
  • Eliminated issues around shipping expired products

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