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Bullhorn > Case Studies > Gemini People: Enhancing Recruitment Efficiency with IoT
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Gemini People: Enhancing Recruitment Efficiency with IoT

Applicable Industries
  • Packaging
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Personnel Tracking & Monitoring
Services
  • System Integration
  • Training
The Challenge
Gemini People, a recruitment firm specializing in Advertising, Creative, Digital, Fashion, and Marketing, faced significant challenges in managing its rapid growth. Despite its initial success, the firm lacked the necessary systems and technology to sustain its growth. The absence of a universally used CRM or applicant tracking system made it difficult for the staff to manage their client and candidate data. The firm also needed a system that could handle data-heavy CVs, as the media and creative industries they serve often have applicants with non-standard CVs. The ineffective management of data led to labor and delivery gaps, placing the firm at financial risk. The firm needed a system that would help its staff manage clients and support the rapid growth of the business.
About The Customer
Gemini People is a recruitment firm with over 60 staff members, specializing in the worlds of Advertising, Creative, Digital, Fashion, and Marketing. The award-winning agency assists clients in finding the best candidates across various sectors including Advertising, Branding, Design, Packaging, Creative, Digital, Luxury Fashion & Retail, Marketing, Not for Profit, PR, and Tech. Among its clients, Gemini People counts Havas Helia, Oliver Marketing, Tag Worldwide, Live & Breathe, GSK, and Louis Vuitton. The firm was launched in 2011 and experienced rapid growth in its initial years, which led to the need for a robust CRM system to manage its operations effectively.
The Solution
In search of a solution, Gemini People's management team identified several requirements for their new software. They needed a solution that was mobile, cloud-based, user-friendly, customizable, and affordable. After considering several options, they chose Bullhorn's true cloud software-as-a-service (SaaS) solution. Bullhorn's software was highly recommended by existing customers and could be specifically tailored to Gemini People's needs. The firm worked closely with Bullhorn's UK support team to ensure a seamless transition to the new CRM. The implementation process included IT support meetings, data mapping, system configurations, system testing, and user and admin training. The new CRM enabled Gemini People to streamline its activity and vastly improve its client and candidate relationship management.
Operational Impact
  • The implementation of Bullhorn's software brought about significant improvements in Gemini People's operations. The software provided the firm with the ability to manage their client and candidate data effectively, enabling them to make accurate forecasts that minimized their financial risk. The firm was finally in control of its accounts and had a system in place that provided visibility into the business, helping them manage their growth. The staff also noticed an improvement in their performance. The new CRM made their jobs easier and enabled them to place more candidates faster. The firm also found it easier to attract new talent. With plans to expand internationally, the firm now has a scalable and cost-effective CRM in place, crucial for their future expansion.
Quantitative Benefit
  • Average performance across the business increased threefold 18 months after the installation of Bullhorn’s CRM.
  • The company registered a £7.9 million turnover in 2014 and increased its headcount from 35 to 61.
  • Reduced staff attrition rate after the introduction of Bullhorn.

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