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Genpact Achieves Reporting Nirvana with Domo
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Data Science Services
The Challenge
Genpact, a global professional services firm, was looking to bring automation and digital technologies into their marketing function. They needed a reporting tool that could enable real-time, data-driven insights powered by data from all channels and tools. The challenge was to find a platform that could connect disparate data sets and provide a user-friendly experience. The goal was to have accurate data at their fingertips so they could determine the right insight for the right audience, all in real-time.
About The Customer
Genpact is a global professional services firm that works with Fortune 500 companies to help them drive digital-led innovation and digitally-enabled intelligent operations. They work with a variety of industries and have a large employee base of 90,000. The company generates a revenue of $3.5 billion and has a wide reach, with 50 Domo users across the organization. Genpact is focused on integrating digital technologies into their operations, particularly in their marketing function.
The Solution
Genpact chose Domo as their reporting tool due to its library of data connectors and user-friendly experience. They implemented Domo over multiple phases, starting with building out Genpact’s entire attribution model in Domo. This gave the marketing team and company leaders the ability to view its KPIs in real time, improving their decision-making ability. For the second phase, Genpact focused on connecting all its channel data together in Domo for a single view of its ecosystem. This campaign hub includes a top-level dashboard that shows overall performance against business KPIs, with data from inbound, outbound, social, web, content, and inside sales.
Operational Impact
Quantitative Benefit
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