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Locatify > Case Studies > GeoRoutes: Enhancing Tourism Experience with IoT
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GeoRoutes: Enhancing Tourism Experience with IoT

Technology Category
  • Networks & Connectivity - Global Navigation Satellite System (GNSS)
  • Sensors - GPS
Applicable Industries
  • Retail
Use Cases
  • Retail Store Automation
  • Vehicle Telematics
The Challenge
Global Geo Routes, a collection of Geoparks and other incredible places in Canada, Greenland, Iceland, Faroe Islands, Norway and the Shetland Islands, was facing a challenge. The company wanted to add value to their existing tourism bookings and service a wider range of customers. They were looking for a solution that could enhance the tourism experience for their visitors, making it more interactive, engaging, and informative. The challenge was to find a solution that was easy to implement, user-friendly, and could be customized to fit the unique needs of each location in their collection.
About The Customer
Global Geo Routes is a collection of Geoparks and other incredible places located in Canada, Greenland, Iceland, Faroe Islands, Norway and the Shetland Islands. They offer tourism services to a wide range of customers, providing them with the opportunity to explore these unique locations. Their goal is to enhance the tourism experience by adding value to their existing bookings and expanding their service to a wider range of customers. They are committed to providing an engaging, interactive, and informative experience for their visitors.
The Solution
Geo Routes chose the Locatify map view tour guide template to create their own GPS enabled tour guides and scavenger hunt games. This solution allowed them to provide a more interactive and engaging experience for their visitors. The Locatify CMS was used to create and manage the content for the tours and games. The app uses the List View template, designed as a destination guide with multiple tours and games available via a list and map view. The client was able to customize the app with their own branding assets such as app icon, loading image, banner logo and chose the theme colours. The app is available for free download on both Android and iOS devices from the Locatify App Store and Locatify Play Store.
Operational Impact
  • The implementation of the Locatify map view tour guide template has transformed the tourism experience offered by Global Geo Routes. Visitors can now enjoy a more interactive and engaging experience with GPS enabled tour guides and scavenger hunt games. The use of the Locatify CMS has made it easy for the company to create and manage the content for these tours and games. The ability to customize the app with their own branding assets has allowed them to maintain a consistent brand image across all their locations. The app has also made their services more accessible, with it being available for free download on both Android and iOS devices.

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