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Vonage > Case Studies > Gett's Global Expansion and Enhanced Customer Experience with Vonage SMS and Voice APIs
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Gett's Global Expansion and Enhanced Customer Experience with Vonage SMS and Voice APIs

Technology Category
  • Networks & Connectivity - 5G
  • Sensors - Level Sensors
Applicable Industries
  • Telecommunications
  • Transportation
Applicable Functions
  • Quality Assurance
Use Cases
  • Cybersecurity
  • Speech Recognition
Services
  • Cybersecurity Services
  • System Integration
The Challenge
As Gett, an on-demand ride-sharing company, expanded its operations into multiple countries and regions, it faced the challenge of unifying its communications through a single vendor that could offer a highly reliable platform and excellent customer support. The company was also concerned about cybersecurity and the potential threat of privacy breaches in voice communications. The need for a robust and secure communication system was paramount to ensure the smooth operation of their business model, which involved connecting customers and businesses with transportation. The company required a solution that could handle driver and customer verification and communication across multiple geographies, while also ensuring the privacy of drivers' and riders' personal information.
About The Customer
Gett, formerly known as GetTaxi, is an on-demand ride-sharing company that began operations in Tel Aviv in 2011. The company connects customers and businesses with transportation. Passengers order a taxi either through the company’s website or by using the company’s GPS-based smartphone app, available on iPhone and Android platforms. Gett operates in more than 100 cities across the United States, the United Kingdom, Russia, and Israel. The company differentiates itself in the global ride-share market by focusing on the quality of support it provides to its drivers, offering them great hourly rates, in-app tipping, and 24/7 live support. This focus on driver satisfaction, in turn, results in high-quality rides for passengers.
The Solution
Gett chose to implement Vonage SMS and Voice APIs to address their communication challenges. Vonage became Gett's sole access and management point for SMS across multiple geographies, providing an increased level of confidence while expanding into new territories. The Vonage Voice API enabled private voice communication to protect drivers' and riders' personal information. The Vonage SMS API was used for driver and customer verification and communication. When the Gett app is first downloaded, a verification code is sent via SMS to confirm the phone number used to register. After requesting a ride, riders receive automated SMS communications from the app, updating them about their driver's status. Similarly, drivers receive a verification code via SMS when they first log in to the Gett system, and any messages regarding the rider’s status are communicated by SMS.
Operational Impact
  • The implementation of Vonage SMS and Voice APIs has significantly improved Gett's operations. The company now has a unified communication platform that is reliable and secure, enhancing its ability to expand into new territories with confidence. The use of Vonage's APIs has also streamlined Gett's communication with drivers and riders, improving the overall user experience. The company can now send automated SMS updates to riders about their driver's status, and communicate important information to drivers via SMS. Furthermore, the Vonage Voice API has enabled private voice communication, protecting the personal information of drivers and riders. The improved reliability, scalability, and communication capabilities have given Gett a competitive edge in the global ride-sharing market.

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