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Getting the most out of big events
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Natural Language Processing (NLP)
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Personnel Tracking & Monitoring
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Grip, a London-based company, developed an AI-based event matchmaking platform to solve the problem of inefficient networking at events. The platform uses a self-learning matchmaking engine that uses natural language processing, advanced algorithms, and deep neural networks to learn about the professional goals and interests of visitors, exhibitors, and sponsors. To remain competitive, Grip needed to integrate with other systems such as event registration and CRMs like HubSpot, Microsoft Dynamics, and Salesforce. However, building these integrations was a time-consuming process that required the expertise of developers.
About The Customer
Grip is a London-based company that developed an AI-based event matchmaking platform. The platform gives people personalized recommendations on who they should meet, making them more productive and avoiding wasted time. Event organizers are the primary Grip customers and they make this SaaS solution available to their visitors on the web or via a mobile app for pre-event networking and networking during the event. Grip now employs 75 people and, in addition to its London headquarters, it has bases in Dubai and in the USA. Since 2016, Grip has expanded the functionality of the event platform and has facilitated the connection of over 5.5 million participants through AI-driven event solutions.
The Solution
Grip implemented Qlik Application Automation, an integration platform that cuts the need for expensive development resources. Using low-code or even no-code to sidestep expensive and time-consuming programming, Qlik Application Automation is a visual environment that builds integrations that look like workflows. It solves internal data silo challenges by helping users to scale native integrations and move their development teams away from time-consuming, one-off, development work. Following initial training, Qlik Application Automation makes it easier to scale out and manage integrations and features a front-end hub or marketplace from which customers can choose the integrations they want to activate.
Operational Impact
Quantitative Benefit
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