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GGZ ProPels Its Brands with ModarIs
Technology Category
- Functional Applications - Product Lifecycle Management Systems (PLM)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Apparel
- Consumer Goods
Applicable Functions
- Product Research & Development
- Quality Assurance
Use Cases
- Manufacturing System Automation
- Predictive Quality Analytics
- Process Control & Optimization
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Known for high-quality wool and cashmere blends that stand the test of time, GGZ needed a way to increase its production output and diversify styles without sacrificing quality, so that Vicolo could compete in the fast-fashion marketplace and grow internationally. With 1,250 styles a year to develop for the brand, the stakes were high. GGZ’s decision to expand into jersey fabrics, and enter the fast-fashion marketplace with Vicolo, spurred the company to invest in technology that would make its process more efficient. For its fast-fashion offer to be competitive, GGZ must adhere to a short product lifecycle and low price points in order to attract young, fashion-forward consumers. The need to develop new designs—1,250 every season—is an ongoing challenge. The company turned to Lectra for help with refining and streamlining their patternmaking and prototyping processes.
About The Customer
A family business established in 1968, GGZ has been developing 100% Italian-made products for more than 50 years. Originally a small third-party manufacturer, GGZ now services over 2,000 international clients and has launched its own in-house fashion brands: Vicolo, a fast-fashion label founded in 1992, and Solotre, a womenswear brand established in 2015. Fashion company GGZ produces over two million pieces annually and is present in 150 countries. The Italian manufacturer recently worked with Lectra to streamline its patternmaking process, in response to new challenges it was facing in the fast-fashion marketplace. GGZ oversees the purchase of all raw materials, as well as collection design and development, including patternmaking and prototyping. Cutting, sewing and ironing are outsourced to a network of specialized partners, which allows the company to focus its resources and energy on optimizing product development.
The Solution
GGZ adopted Lectra’s Modaris Expert patternmaking software and replaced their manual pattern development process with a fully automated, streamlined product development process. The change created a more efficient workflow and allowed for clearer communication between pattern development teams, saving time and giving the company the flexibility and agility it needed to be a serious fast-fashion player. With product development running more smoothly, GGZ was able to successfully introduce Vicolo to the French, Dutch and Danish markets. GGZ’s most pressing need was to improve their product development process: patternmaking and prototyping teams were doing everything by hand. The company decided to adopt Modaris Expert, reducing its time to market and channeling the hours of precious time saved back into high-value activities like collection analysis and design. With Modaris Expert, GGZ can detect and remove defects almost instantly during product development and have been able to significantly reduce the time it takes to go from test garment to the production line.
Operational Impact
Quantitative Benefit
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