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Bubble Group > Case Studies > GIFadvice: A Community-Driven Platform for Interactive Advice Guides
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GIFadvice: A Community-Driven Platform for Interactive Advice Guides

Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Buildings
  • Cement
Applicable Functions
  • Product Research & Development
Use Cases
  • Building Automation & Control
The Challenge
GIFadvice, a platform for building and sharing interactive advice guides, was founded by Ry Parken, who has a background in art, economics, graphic design, and marketing. The platform was designed to allow users to explain their decision-making process by adding GIF images to their advice guides. However, the platform faced a challenge in its initial stages. The process of creating and publishing a 'Getting Started' video was found to be too dull and boring. This posed a problem as it could potentially deter users from engaging with the platform. Furthermore, the platform was initially intended to be developed by hiring a developer, which could have led to increased costs and time consumption.
About The Customer
GIFadvice is a community-driven platform that allows users to build, share, and use interactive advice guides. The platform is designed to be fun and engaging, with users able to add GIF images to their advice guides. The platform follows the logic of real-life advice-giving, with users starting with a question 'card' that allows them to formulate 2-3 possible answers. The platform offers seamless access to the GIPHY database, providing animated images that users can add to their advice guides. The platform is ideal for users who want to share their decision-making process in a fun and interactive way.
The Solution
To overcome the challenge, Ry Parken decided to build the platform on Bubble, a leader in the no-code movement. Bubble offers a powerful point-and-click web editor and cloud hosting platform that allows users to build fully customizable web applications and workflows. Despite initial skepticism, Ry took a Bubble course on Udemy and was impressed enough to start building his own app on Bubble. The discovery of the GIPHY plugin, which easily integrated into the MVP, was a game-changer. It added a fun element to the platform, making it more engaging for users. Ry then spent two weeks rebuilding the user interface, amending the flow, and creating new features, completely changing the original concept for the platform.
Operational Impact
  • The use of Bubble to build GIFadvice resulted in a more efficient and cost-effective development process. The platform was able to be built without the need for a full-fledged coder, saving on hiring costs. The discovery and integration of the GIPHY plugin added a fun and engaging element to the platform, making it more appealing to users. The ability to rebuild the user interface, amend the flow, and create new features in a short period of time allowed for rapid iteration and improvement of the platform. The platform is now ready for launch on Product Hunt, after some performance issues are fixed and the product is tested for bugs.
Quantitative Benefit
  • The first MVP was ready after 1 month.
  • The user interface was rebuilt, the flow amended, and new features created in just 2 weeks.
  • Bubble, the platform GIFadvice was built on, has over 400,000 users.

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