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GigSalad Switches to Bandwidth for Higher Quality Communications APIs to Help Artists Get Gigs and Event Hosts Book Talent
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Use Cases
- Chatbots
Services
- System Integration
The Challenge
GigSalad is an online talent marketplace that connects talent with event hosts nationwide. The platform was facing challenges with its messaging system, which is a crucial part of its service. Prior to becoming a Bandwidth customer, GigSalad was using a telco-based email gateway for sending messages between its members. However, when they needed to scale up in response to demand for the service, message deliverability rates with their previous provider dropped significantly. This was a major issue as GigSalad customers relied heavily on its messaging features to initiate booking.
About The Customer
GigSalad is a premier online marketplace for booking entertainment. The platform attracts professionals and party planners alike, acting as a two-way communication platform for booking events. Artists can get gigs and party planners can throw the event of a lifetime, all in one place. GigSalad provides ecommerce and messaging solutions to its subscribers for a seamless booking experience. Text messaging is an indispensable way for its customers to communicate and iron out details in minutes that could otherwise have taken weeks.
The Solution
In response to the challenges with their messaging system, GigSalad switched to Bandwidth for higher quality communications APIs. Bandwidth provides rock-solid message delivery through their communications APIs, which was a stable messaging option that could scale for GigSalad’s growth without costing a fortune. With this better solution in place, GigSalad’s messaging experience was improved. GigSalad now sends thousands of text messages per day through a seamless API baked into its booking platform. This has opened greater channels of communication between talent and prospective clients.
Operational Impact
Quantitative Benefit
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