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Domo > Case Studies > GlamCorner's Transformation with Domo
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GlamCorner's Transformation with Domo

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Retail
Use Cases
  • Inventory Management
Services
  • Data Science Services
The Challenge
GlamCorner, Australia’s largest online designer fashion rental destination, was experiencing rapid growth but lacked detailed and accurate data to manage this growth effectively. The company was struggling to identify bottlenecks as it scaled, and the management was often left guessing how to help the business reach its potential. They needed insights into their inventory and its performance over time. They were also looking for real-time data instead of updates that were only available every week or month.
About The Customer
GlamCorner is Australia’s largest online designer fashion rental destination. The company offers more than 3,000 dresses, clothing items, and accessories for rent for special events. Founded in 2012 and based in Sydney, GlamCorner has grown rapidly, increasing its employees from 10 to 40 in the past year. The company has between 25,000 and 30,000 active users. Despite its unique business model and rapid growth, the company was struggling with data management and needed a solution to gain insights into its inventory and its performance over time.
The Solution
GlamCorner implemented Domo, a business intelligence tool that provided the company with a better view of its inventory performance. With Domo, GlamCorner could track what products, styles, designer labels, and sizes were performing at different times of the year. This helped management identify high-performing products earlier and invest further into those trends sooner. Domo also provided team members with data on dashboards that were directed specifically to their responsibilities, making collaboration between teams and employees easier. Progress was built into every chart, which allowed teams to set goals and see how they were improving.
Operational Impact
  • GlamCorner is now able to make business decisions more quickly, putting it ahead of the competition. The CEO can look at a dashboard of the top eight KPIs to make sure everything is on track as he allocates resources.
  • Domo has already saved the day multiple times—when an important email with a faulty link went out to customers, the company was able to see the sales drop quickly and could pinpoint the issue much faster, saving tens of thousands of dollars a day in lost sales.

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