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Global Agency: Consistent metrics and definitions across global agency worldwide
Technology Category
- Analytics & Modeling - Big Data Analytics
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
The Challenge
The Company has grown at a tremendous rate over the years. With hundreds of offices worldwide, it needed consistent and maintainable metrics and definitions across the global organization. Additionally, it wanted to provide advertisers with individualized, value-added insights from their respective ad campaigns. The objectives were to have consistent metrics and definitions across a worldwide network of agencies and sub-agencies, provide individualized, value-added insights to advertisers, and scale analytics with current IT resources with end-user self-service data analytics. The technical challenges included the complexity of global and local disparate data sources and the need to replace IBM-Cognos while augmenting Tableau and Excel.
About The Customer
The Company is the global leader in digital advertising solutions with 285 offices in over 80 countries worldwide. It has 18,000+ employees and works with national and multinational advertisers in all industries to help them effectively communicate with their target audiences.
The Solution
The company chose Birst’s Networked BI capabilities to provide data interconnectivity for its global network of agencies. This solution offered an easy-to-use front end and back-end data management – all in one platform. It also provided an Open Client Interface for Tableau and Excel users and true self-service data blending capabilities.
Operational Impact
Quantitative Benefit
