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Gluhub Uses PieSync to Synchronize Contacts Across Multiple Platforms
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- System Integration
The Challenge
Gluhub’s core business is to deliver effective marketing communication that connects their clients with customers. Managing customer bases is a complex process due to the different services offered by Gluhub and its sister brand under Aimtrac Group Ltd. Gluhub’s SaaS Stack includes MailChimp for email marketing, FullContact for contact enrichment, Stripe for billing, and Xero for accounting. The challenge was to ensure seamless and accurate data flow across these platforms to maintain personalized communication and prepare for GDPR compliance.
About The Customer
Gluhub is a design and digital marketing agency based in Greater Manchester. They specialize in website design, digital marketing, design for printed materials, and large format items like exhibition stands and event graphics. As part of Aimtrac Group Ltd, Gluhub operates alongside another brand, Project Design Print, offering a range of services that require efficient management of customer data. Their goal is to deliver effective marketing communication that connects clients with their customers, necessitating a robust system for managing and synchronizing contact information across various platforms.
The Solution
Gluhub implemented PieSync to synchronize their contact information across multiple platforms, ensuring accurate and up-to-date data flow. By configuring syncs based on their business needs, Gluhub maintained control over their data. FullContact was used to enrich contact profiles with additional data, which was then distributed to other apps like MailChimp, Stripe, and Xero. This setup allowed Gluhub to prepare for GDPR compliance by cleaning and ensuring accurate communications. The integration between Stripe and FullContact helped identify active customers, while Xero's segmentation of contacts into suppliers and customers ensured relevant marketing messages were sent to the right audience. PieSync's intelligent rules and real-time synchronization enabled Gluhub to enhance their marketing strategy and operational efficiency.
Operational Impact
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