Download PDF
GolfWeek.com Saves 50% on Internet Content Delivery, While Increasing Advertising Sales through Improved Analytics and Reporting
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
The Challenge
Golfweek.com, a website providing in-depth coverage of the professional golf world, was not maximizing its video advertising revenue due to the lack of insight into video viewership from its content delivery network (CDN) provider. The CDN provider’s back-end analytics system was weak, and Golfweek.com needed to either build its own video reporting engine and integrate it with the CDN provider’s technology or find an alternative service provider that could handle its long tail of video content. With a limited application development staff, it decided to seek another CDN provider. In addition to robust and integrated reporting, Golfweek.com also sought must-have capabilities in the areas of website uptime, customer service, and global reach. It also sought better customer support and highly flexible service terms.
About The Customer
Launched in 1975, Golfweek magazine is the flagship publication of Turnstile Publishing Co., which specializes in high-end magazines and websites for active and affluent audiences. Golfweek’s companion website, Golfweek.com, provides in-depth coverage of the professional golf world with unique content that focuses on junior and amateur golfers. With a goal of being the go-to site for golf commentary, Golfweek.com maintains an extensive archive of golf video and offers a range of original video programming, including coverage of professional, amateur, and college golf events. Golfweek’s major competitor offers a television channel and website delivering basic, straightforward coverage of the PGA Tour. In contrast, Golfweek provides golfweek.com to deliver a deeper, broader, and edgier golf world experience to its readers.
The Solution
After evaluating several CDN options, Golfweek.com decided to transfer its Internet content and video delivery services to CDNetworks. CDNetworks offered strong analytics and reporting integrated into its video streaming solution, a breadth of its global network and knowledgeable services staff located in key regions around the world. Golfweek.com also chose CDNetworks for its guaranteed uptime, documented high-speed performance, and flexibility. The flexibility of the CDNetworks services options and bundles allowed Golfweek.com to tailor services to suit its unique requirements. As a result, it was able to reduce its annual CDN costs by approximately $40,000. Golfweek.com uses the analytics data from CDNetworks to generate comprehensive reports around video impressions, and it can do so over longer periods of time and in a more granular fashion than before.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
IoT Data Analytics Case Study - Packaging Films Manufacturer
The company manufactures packaging films on made to order or configure to order basis. Every order has a different set of requirements from the product characteristics perspective and hence requires machine’s settings to be adjusted accordingly. If the film quality does not meet the required standards, the degraded quality impacts customer delivery causes customer dissatisfaction and results in lower margins. The biggest challenge was to identify the real root cause and devise a remedy for that.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.