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Domo > Case Studies > Grünenthal Creates Healthier Customer Relationships With Domo
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Grünenthal Creates Healthier Customer Relationships With Domo

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Analytics & Modeling - Data-as-a-Service
Applicable Industries
  • Pharmaceuticals
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Predictive Quality Analytics
Services
  • Data Science Services
The Challenge
Grünenthal, a global leader in pain management, was struggling to understand its customers due to patient privacy regulations. The company lacked customer data, making it difficult to know what customers thought about its products and marketing strategies. This lack of data led to a culture where decisions were made based on gut feelings rather than concrete data. Grünenthal needed a solution that would allow it to overcome its data challenges and change its culture.
About The Customer
Grünenthal is a global leader in pain management, dedicated to creating and delivering life-changing medicines to more than 100 countries across Europe, the United States, and Latin America. The company has 4,500 employees and generates a revenue of €1.5 billion. Grünenthal's mission is to meet the needs of patients and caregivers with confidence. However, due to patient privacy regulations, the company was struggling to understand its customers and their needs.
The Solution
Grünenthal decided to conduct a short pilot project with Domo to test its capability. Working with Domo’s team of data consultants, Grünenthal was able to launch a dashboard within two weeks, and do data science reveals in less than two months. Based on the success of the pilot, Grünenthal has since rolled out a consistent set of advanced analytics and dashboards to offices across 19 different countries in under a year. This has put insights into the hands of the people on the ground who are making decisions on a daily basis. Grünenthal also worked with the Domo team to create a best-in-class data science operation.
Operational Impact
  • Grünenthal can now better understand its customers around the world without having to know exactly who their customers are.
  • The company can work with customer cohorts and assign activities to different groups to understand which ones lead to better understanding of their products.
  • Domo gives Grünenthal the incremental visibility required to deliver a better customer experience.
Quantitative Benefit
  • Launched a dashboard within two weeks.
  • Conducted data science reveals in less than two months.
  • Rolled out advanced analytics and dashboards to offices across 19 different countries in under a year.

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