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Grotto “keeps it simple” with QlikView
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
- Consumer Goods
Applicable Functions
- Sales & Marketing
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Data Science Services
The Challenge
Grotto S.p.A., a manufacturer and distributor of Gas clothing worldwide, was facing challenges in analyzing market results, managing and fulfilling extemporary requests for information, and monitoring the turnover of in-store stock at each retail location. The company's evolution in the retail world created the need for a structured solution so that sales management could analyze direct and associated stores on a daily basis. The data covered multiple business functions – from checking overall shop sales to analyzing top selling styles and fabrics in the various markets, and stock turnover – and required drill down to individual details. Moreover, the solution had to handle ad-hoc reporting without additional expenses and development costs for the IT department, and be easy enough for any end user.
About The Customer
Grotto S.p.A. is a company that manufactures and distributes Gas clothing worldwide. The company was established in 1982 by Claudio Grotto and is headquartered in Chiuppano, Vicenza, in the heart of industrious north eastern Italy. Over the years, the company has enhanced its image by creating collections for a young audience looking for clothes that express their own personality. The values which drive the corporate culture are positivity, essentiality, functionality, spontaneity, comfort, quality and “no wasting” – all part of a “Keep It Simple” concept. The progressive strengthening of both its business structure and sales network has allowed Gas to become an international brand. The company has more than 300 employees working from the main office, and another 1,500 people in branch offices and production units abroad. The product (approximately 6 million pieces are manufactured each year) is distributed by an extensive sales network throughout the world, to a total of 3,500 “point of sale” shops, including the Far East and Arab countries.
The Solution
Grotto deployed QlikView to 15 employees in just weeks. With QlikView, Grotto now analyzes POS data, merchandising in its shops, and inventory turnover – all focused on improving corporate and product performance. With QlikView Server, Grotto easily manages the volume of POS data while granting easy access across its offices via the Internet. The IT department conducted a study to identify the tool that could best meet both the company’s needs and the technical requirement to integrate data from different databases distributed across several platforms. After evaluating the different solutions available on the market, the company chose QlikView. The tool provides flexibility in corporate dashboards for management and ease in creating specific forms for individual users. Among QlikView’s innovative aspects is its “associative” design: Association more closely mirrors the way the human mind works, as people think in a non-linear path driven by building associations. Its second innovation is “in-memory” analysis: QlikView loads data from underlying sources into a computer’s main memory (RAM) and calculates metrics ‘on the f ly’ as the user performs ad hoc, pointand-click analysis.
Operational Impact
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