Download PDF
Growing Customer Loyalty with Targeted Promotions
Technology Category
- Analytics & Modeling - Natural Language Processing (NLP)
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Data Science Services
The Challenge
Food Service Rewards was facing a challenge with their traditional data analytics platform. The platform was not user-friendly and could only be operated by specialists with technical training. This led to a bottleneck situation as requests for data queries piled up. Moreover, by the time the results were generated, the need for that particular insight had often passed. To run a successful loyalty program, the team needed faster insights that would help them better understand customer churn and purchasing behavior to create more effective promotions.
About The Customer
Food Service Rewards is the industry’s largest loyalty program, working with over 60,000 restaurants and 350 food manufacturers. Chefs earn rewards for the products they buy from distributors like Sysco and US Foods, while manufacturers like Tyson and Unilever gain downstream visibility into customer purchase patterns. Leveraging this data, manufacturers can combat substitution, expand product placements, and sell more cases by offering targeted rewards.
The Solution
Food Service Rewards adopted AnswerRocket, a solution that uses natural language queries to enable everyone, regardless of their technical skill, to query the data and receive instant insights. AnswerRocket saves hours of time each week, allowing teams to show customers critical data insights directly on Zoom calls. These insights on customer purchasing behavior are an enormous competitive advantage, as most manufacturers in the restaurant industry don’t control their distribution. This newfound visibility into when customers start or stop buying has enhanced the team’s ability to create targeted promotions and minimize churn.
Operational Impact
Related Case Studies.
Case Study
The Kellogg Company
Kellogg keeps a close eye on its trade spend, analyzing large volumes of data and running complex simulations to predict which promotional activities will be the most effective. Kellogg needed to decrease the trade spend but its traditional relational database on premises could not keep up with the pace of demand.
Case Study
HEINEKEN Uses the Cloud to Reach 10.5 Million Consumers
For 2012 campaign, the Bond promotion, it planned to launch the campaign at the same time everywhere on the planet. That created unprecedented challenges for HEINEKEN—nowhere more so than in its technology operation. The primary digital content for the campaign was a 100-megabyte movie that had to play flawlessly for millions of viewers worldwide. After all, Bond never fails. No one was going to tolerate a technology failure that might bruise his brand.Previously, HEINEKEN had supported digital media at its outsourced datacenter. But that datacenter lacked the computing resources HEINEKEN needed, and building them—especially to support peak traffic that would total millions of simultaneous hits—would have been both time-consuming and expensive. Nor would it have provided the geographic reach that HEINEKEN needed to minimize latency worldwide.
Case Study
Energy Management System at Sugar Industry
The company wanted to use the information from the system to claim under the renewable energy certificate scheme. The benefit to the company under the renewable energy certificates is Rs 75 million a year. To enable the above, an end-to-end solution for load monitoring, consumption monitoring, online data monitoring, automatic meter data acquisition which can be exported to SAP and other applications is required.
Case Study
Coca Cola Swaziland Conco Case Study
Coco Cola Swaziland, South Africa would like to find a solution that would enable the following results: - Reduce energy consumption by 20% in one year. - Formulate a series of strategic initiatives that would enlist the commitment of corporate management and create employee awareness while helping meet departmental targets and investing in tools that assist with energy management. - Formulate a series of tactical initiatives that would optimize energy usage on the shop floor. These would include charging forklifts and running cold rooms only during off-peak periods, running the dust extractors only during working hours and basing lights and air-conditioning on someone’s presence. - Increase visibility into the factory and other processes. - Enable limited, non-intrusive control functions for certain processes.
Case Study
Temperature Monitoring for Restaurant Food Storage
When it came to implementing a solution, Mr. Nesbitt had an idea of what functionality that he wanted. Although not mandated by Health Canada, Mr. Nesbitt wanted to ensure quality control issues met the highest possible standards as part of his commitment to top-of-class food services. This wish list included an easy-to use temperature-monitoring system that could provide a visible display of the temperatures of all of his refrigerators and freezers, including historical information so that he could review the performance of his equipment. It also had to provide alert notification (but email alerts and SMS text message alerts) to alert key staff in the event that a cooling system was exceeding pre-set warning limits.
Case Study
Coca-Cola Refreshments, U.S.
Coca-Cola Refreshments owns and manages Coca-Cola branded refrigerators in retail establishments. Legacy systems were used to locate equipment information by logging onto multiple servers which took up to 8 hours to update information on 30-40 units. The company had no overall visibility into equipment status or maintenance history.
