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Guardian Real Estate Services Enhances Resident Experience with Entrata ProspectPortal
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Functions
- Facility Management
- Sales & Marketing
Use Cases
- Building Automation & Control
- Predictive Maintenance
Services
- Software Design & Engineering Services
- System Integration
The Challenge
When Meghan Hill joined Guardian Real Estate Services as director of marketing in 2010, only 15 of the company’s more than 200 communities had websites. Without websites, it was difficult to manage the marketing system, which was primarily conducted at the community level. Hill didn’t have website traffic metrics, efficient control over the existing website marketing message or reliable Internet lead data. Additionally, associates at the 15 communities with websites in place had to input lead data manually because the websites didn’t integrate with Guardian’s property management system. In addition, demand for a more sophisticated resident experience was growing as other apartment communities began offering conveniences such as online rent payments and service requests. Guardian wanted to meet that demand and ensure robust integrations with its property management system.
About The Customer
Established in 1971 and headquartered in Portland, Oregon, Guardian Real Estate Services has evolved into a leading management, development, and investment firm. The company offers diversified real estate expertise including property management, investment, development, and advisory services. Guardian began implementing Entrata ProspectPortal at all of its communities in 2010. Today, nearly all Guardian communities utilize the offering to attract new residents and create an integrated experience for managing leads.
The Solution
There weren’t many software options available that could meet Guardian’s complex integration needs with its resident management system. Entrata proved to be the ideal choice for many reasons. Entrata supplied a fully integrated experience for prospects from browsing the website to moving into the community, paying rent, and submitting service requests. It also provided additional strategic oversight to Hill and her marketing team. Since each community’s website was managed from a central content-management system, Hill could control online messaging and monitor communications with prospects and residents, as well as measuring the effectiveness of marketing activities.
Operational Impact
Quantitative Benefit
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