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Hankook Tires Gains Traction with Trumpia
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Automotive
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Supply Chain Visibility
Services
- System Integration
The Challenge
Hankook Tires, a leading tire manufacturing company, was facing a challenge in coordinating shipments between their truckers and customers. With multiple deliveries ongoing at the same time, they needed an effective way to manage this process. They knew that texts were the most effective form of communication to accomplish this, but they needed a system that was able to scale to thousands of texts a month.
About The Customer
Hankook Tires is a leading tire manufacturing company that specializes in the development and production of state-of-the-art tires. They distribute their products to over 400 independent dealers through more than 3000 retail sales locations across the United States and Canada. The company was looking for a solution to improve delivery communication between themselves, their truck drivers, and their customers.
The Solution
Hankook Tires found a solution in Trumpia’s API. Touted as “very cost effective” by Jonathan Shin, the Web Application Developer Associate at Hankook Tires, they used Trumpia to bolster communication between themselves, and their truck drivers and customers. Trumpia’s system easily scaled to Hankook Tire’s 2000 texts a month requirement. This allowed them to reach who they wanted, when they wanted, with the most immediate and attention-grabbing channel there is.
Operational Impact
Quantitative Benefit
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