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Blue Yonder > Case Studies > HappyFresh Boosts Warehouse Speed and Productivity
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HappyFresh Boosts Warehouse Speed and Productivity

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Logistics & Transportation
  • Warehouse & Inventory Management
Use Cases
  • Inventory Management
  • Warehouse Automation
Services
  • Cloud Planning, Design & Implementation Services
  • Software Design & Engineering Services
The Challenge
Founded in 2014, HappyFresh is the fastest-growing online grocery platform in Southeast Asia, with its own delivery fleet and network of darkstore centers. The company serves millions of consumers in 14 cities, partners with over 300 supermarkets, and employs over 500 associates across Indonesia, Malaysia and Thailand. As demand increased for online grocery delivery, HappyFresh needed to digitally transform its warehouse operations to maintain its high level of real-time responsiveness, including customized order handling and delivery in as little as one hour.
About The Customer
HappyFresh is the fastest-growing online grocery platform in Southeast Asia. Founded in 2014, the company has its own delivery fleet and network of darkstore centers. It serves millions of consumers in 14 cities and partners with over 300 supermarkets. The company employs over 500 associates across Indonesia, Malaysia and Thailand. As the demand for online grocery delivery increased, HappyFresh faced the challenge of maintaining its high level of real-time responsiveness, including customized order handling and delivery in as little as one hour.
The Solution
HappyFresh has rolled out Blue Yonder’s warehouse management solution across several darkstore centers, with additional locations planned for implementation in 2022. The regional partner on the project is Super Globalindo Viktoria (SGV), which contributes industry, technical and operational expertise, as well as local team-based resources. Blue Yonder warehouse management is a comprehensive, highly scalable, real-time software-as-a-service (SaaS) solution with the most comprehensive task optimization capabilities backed by market-leading artificial intelligence and machine learning. Blue Yonder’s warehouse management solution positions HappyFresh to thrive in the fast-moving, volatile world of grocery delivery. HappyFresh can maximize visibility, quickly adapt to disruptions and optimize tasks to meet consumers’ service expectations.
Operational Impact
  • Reduced delivery time by 25% via optimized picking.
  • Managed warehouse operations with a strategic, profit-driven mindset.
  • Improved employee satisfaction and retention.
Quantitative Benefit
  • Delivery window reduced from one hour to 45 minutes.
  • Optimized workflows, especially for fast-moving products, to eliminate wasted time and unproductive steps.
  • Improved labor scheduling, reporting and employee visibility into real-time inventory levels.

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