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HARMAN's Centralized and Scalable Solution for Brand and Product Content Management
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Enterprise Asset Management Systems (EAM)
Applicable Industries
- E-Commerce
- Equipment & Machinery
Applicable Functions
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Asset Lifecycle Management
Services
- System Integration
The Challenge
HARMAN, a global company that designs and engineers connected products and solutions, was facing a significant challenge in managing and sharing their brand and product content. Their content was scattered across various tools such as FTP, Dropbox, network drives, WeTransfer, and more, making it difficult to locate approved and current content. The growth of their e-commerce business necessitated a more structured and streamlined content distribution process. Furthermore, with business units and distributors expanding globally, providing stakeholders with the right assets at the right time became increasingly challenging, especially when multiple products were launched simultaneously.
About The Customer
HARMAN is a global company that designs and engineers connected products and solutions for various sectors. Their offerings include car systems, audio and visual products, enterprise automation solutions, and services for automakers, consumers, and enterprises worldwide. They have a wide range of internal teams and external partners who need access to brand and product content to market or sell HARMAN products. With business units and distributors expanding across the globe, the company needed a centralized and scalable solution to manage and share their brand and product content.
The Solution
To address these challenges, HARMAN sought a more efficient, automated, and scalable software solution for managing and sharing their brand content. They turned to an integrated approach to digital asset management (DAM) and product information management (PIM) technology, which led them to select Acquia DAM. With the integration between their PIM and DAM solutions, HARMAN developed a workflow using metadata fields and embed codes to streamline how content is published to their website. When an asset is added to the DAM system, it is assigned a product ID that associates it with a product in the PIM system. If an asset on their website is updated in the DAM system, the most current version of that file is automatically published online. This integration facilitates a seamless flow between Acquia DAM, their separate PIM system, and their website, with the DAM solution serving as the single source of truth for all of HARMAN’s assets.
Operational Impact
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