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Trumpia > Case Studies > Health and Fitness Company sets sales record with Trumpia
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Health and Fitness Company sets sales record with Trumpia

Technology Category
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Healthcare & Hospitals
Applicable Functions
  • Sales & Marketing
Use Cases
  • Retail Store Automation
Services
  • System Integration
The Challenge
Morelli Fit, a health and fitness company, was looking for new ways to reach people looking to turn their lives around. They had a large following on social media (over 5 million total followers) and wanted to leverage this to convert followers into loyal customers. Nearly 90% of their business was being generated on mobile, so they explored SMS as an option to become a vital part of their sales strategy.
About The Customer
Morelli Fit is a health and fitness company founded by certified trainer Michael Morelli Jr. The company was born out of Michael's personal mission to positively impact the lives of 1 million people by transforming their bodies, helping them lose weight, and live long, healthy, fulfilling lives. The company is well-known for its product, HIIT Max™, which was launched to fill a gap in the marketplace. Morelli Fit has a significant social media presence with over 5 million total followers.
The Solution
Morelli Fit decided to use Trumpia’s texting solution to leverage their large social media following into paying customers. Trumpia enabled Morelli Fit to create mobile keywords and run text-to-win campaigns to drive up customer engagement. Once they built their contact list, they were then able to drive revenue with promotional text messages. This solution was particularly effective as nearly 90% of their business was being generated on mobile.
Operational Impact
  • Morelli Fit was able to run several successful mobile campaigns.
  • They were able to convert their social media followers into loyal customers.
  • They were able to drive revenue with promotional text messages.
Quantitative Benefit
  • During one Black Friday sales event, they brought in almost seventy thousand dollars.
  • Since they have started tracking Trumpia’s business impact on sales, they have seen an over $180,000 boost in sales.

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