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Hiring in a Mobile-First World
Technology Category
- Analytics & Modeling - Machine Learning
Applicable Industries
- Retail
- Telecommunications
Applicable Functions
- Business Operation
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
The Challenge
GoWireless faced significant challenges in keeping their 650 stores fully staffed due to a changing labor market and a highly competitive industry. The reactive job posting process and delays in outreach to candidates resulted in thousands of dollars lost in recruitment marketing spend and countless hours of hiring manager’s time wasted. Staffing and Recruiting Manager, Derek Braun, recognized these mounting obstacles and how critical it was to overhaul their manual recruiting processes for a more efficient and effective hiring strategy.
About The Customer
GoWireless is an Authorized Wireless Retailer that offers technology and services including mobile devices and mobile internet. With 650 stores, GoWireless operates in a highly competitive industry where keeping stores fully staffed is a significant challenge. The company faced issues with a reactive job posting process and delays in candidate outreach, leading to wasted recruitment marketing spend and hiring managers' time. Recognizing the need for a more efficient hiring strategy, GoWireless sought to transform its recruiting process to better attract and retain talent.
The Solution
After careful research, Derek Braun selected Paradox as their technology partner to drive speed and automation into hiring by employing its AI recruiting assistant, Olivia. Olivia engages hundreds of new candidates and re-engages past applicants at scale, speeding up the recruiter’s ability to schedule phone screenings and video interviews. By proactively connecting with candidates in hours instead of days and keeping them engaged throughout the recruiting process, Olivia helped reduce candidate drop-off and advertising spend. Olivia also sends text reminders to candidates with scheduled interviews, drastically lowering missed interviews and saving recruiters and hiring managers time and frustration. This mobile-first recruiting strategy resonated well with millennials, who account for a large percentage of their applicants.
Operational Impact
Quantitative Benefit
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