Hitting the Bullseye on Cause Marketing with Predictive Analytics

The client, a leading luxury store chain operating in over 100 countries, was facing challenges with their product demand forecasting process. The process involved a significant amount of manual work, with all sales-related data being kept in Excel tables and calculated manually. The client's merchandising and planning experts used a demand forecasting web application to make estimations of customer demand over a specific period of time. The solution calculated historical data and other analytical information to produce the most accurate predictions. However, the client wanted to improve the efficiency and effectiveness of this process, making it faster, more accurate, and less complicated for their employees. They sought to unify all processes under an intuitive UI.

EF Education First (EF) provides language tuition around the world, often by immersing students in another culture. As student numbers fluctuate in different markets and destinations, the company must manage a dizzying array of costs relating to staffing, accommodation and educational materials, and price its offerings to maintain healthy profits while also maximizing sales. With thousands of employees influencing its budgets and financial plans, the company had difficulty ensuring a consistent approach to calculating costs and collecting data. Historically, EF had relied on spreadsheets to collect and compile financial and operational planning data from employees. As a highly decentralized organization, this was no easy task, and it was difficult to ensure a standardized approach to calculating figures and creating accurate budgets.

Erhvervsstyrelsen, the Danish Business Authority, supports businesses across Denmark. It runs 450 projects across 27 offices, employs 600 people, and is responsible for an annual budget of DKK 600 million (USD 89.8 million), as well as a number of national and EU grants. Each of these projects manages its own budget – but Erhvervsstyrelsen needs to maintain control of overall expenditure, report back to the Danish parliament, and demonstrate the value it delivers for taxpayers’ money. For this reason, it is very important for the organization to have a robust, reliable budgeting process. Erhvervsstyrelsen was formed by a merger of three former agencies, each of which had its own separate budgeting system. Since none of these systems could be adapted to meet the needs of the new organization, Erhvervsstyrelsen set up a new budgeting process based on spreadsheets. This process involved sending out spreadsheets to each project manager, and manually collecting and consolidating the data they sent back.

Getin Noble Bank S.A. experienced several years of rapid growth, at twice the pace of the rest of the Polish banking sector. As the market became saturated, customers demanded a higher level of service. To create tailored product offers to meet their needs, the bank needed a more efficient and automated method of customer segmentation. It also wanted to develop effective campaigns with repeatable and predictable results.

The Hershey Company in Brazil (Hershey’s Brazil) faces stiff competition from local chocolate manufacturers. To maximize sales to its customers—primarily food retailers and wholesalers—Hershey’s Brazil sought a better way to capture customer-specific data, such as profit-and-loss information and local patterns in demand, and use the insight to shape more effective sales strategies. Hershey’s Brazil wanted to better understand its customers in order to make the best business decisions and increase sales.

IFIM Business School recognized a global demand for big data and analytics capabilities, with the Indian market estimated to grow to USD1 billion by the end of the year, and a severe shortage of skilled manpower in this area. The school aimed to create a program that delivered the necessary hands-on experience to meet this demand. The challenge was to develop an intensive analytics program that would equip students with practical skills and real-world applications.