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How a Digital Marketing Agency gained more control, improved quality, and saved $167,500 on citation management
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Supply Chain Visibility
Services
- Data Science Services
The Challenge
Staylisted, a local SEO agency specializing in 'blue-collar' clients, was facing challenges with their previous local search platform. The platform would remove all data and citations when the agency stopped paying, which was not only costly but also inconvenient. The platform's 'power listings' feature did not allow for edits, which was described as 'awful' by Staylisted's Customer Service Manager, Sarah Nelson. The agency also tried outsourcing citations to India, but found issues with quality and speed. They needed a solution that would ensure the speed and quality of citation delivery, and allow them to make edits quickly.
About The Customer
Staylisted is a local SEO agency that works with small business owners, most of whom are in 'blue-collar' industries. They specialize in creating Google My Business listings, websites, and citations for their clients, and regularly report on their performance to help business owners achieve more visibility online. Since their inception, they have worked with over 9,000 different clients. Their specialization in 'blue-collar' clients gives them a very detailed understanding of this business type, enabling them to deliver results that agencies with broader briefs might not be able to.
The Solution
Staylisted turned to BrightLocal for a solution to their challenges. They started using Citation Builder, which allowed them to ensure the speed and quality of citation delivery. They were also able to make edits quickly, which was a significant improvement from their previous platform. In addition to Citation Builder, Staylisted also started using Google My Business Audit. This tool allowed them to provide their clients with a long-term view of their Google My Business performance. They could show their clients how reviews or other elements have increased or improved over time.
Operational Impact
Quantitative Benefit
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