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How a Leading Technology Communications Company Transformed Campaign Data Reporting and Reduced Wasted Time by 75%
Technology Category
- Analytics & Modeling - Data-as-a-Service
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Services
- System Integration
The Challenge
Vodafone Italy’s digital marketing team was facing a challenge in linking online prospect activities with lead, sales, and activation data handled offline by many call centers using different CRMs. In a highly competitive market, data reporting and analysis for decision making was often manual and time-consuming. The goal was to unify offline and online data sources and hence extract and analyze actual campaign performances quickly, easily and in a self-service way for various stakeholders.
About The Customer
The customer in this case study is Vodafone Italy, a leading technology communications company. Vodafone Italy operates in a highly competitive market, where data reporting and analysis for decision making is crucial. The company's digital marketing team was struggling with the challenge of linking online prospect activities with lead, sales, and activation data that was handled offline by many call centers using different CRM systems. The goal was to unify offline and online data sources to extract and analyze actual campaign performances quickly, easily, and in a self-service way for various stakeholders.
The Solution
The solution involved creating an end-to-end single source of truth for all digital marketing, call centers, sales, and provisioning data sources. This was achieved through the seamless integration into Power BI, the existing BI analytics stack. The solution provided the ability to generate a faster and more valuable analysis for all stakeholders. It also ensured secure access to business-ready data from any destination. The solution automated data integration across multiple CRM systems and data stores, provided secure and tailored data access for different levels of stakeholders, and seamlessly integrated with existing BI/analytics solutions.
Operational Impact
Quantitative Benefit
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