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How a small web design and SEO agency wins new business with BrightLocal
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- Data Science Services
The Challenge
Colorado Internet Solutions (CIS), a small web design and SEO agency, was facing a challenge with their existing SEO platform. The platform was not only expensive, costing them nearly $10,000 per year, but it also delivered too much unnecessary information that their clients couldn’t understand. The platform didn’t focus on the niche requirements of local businesses enough and this price was proving hard to justify. CIS also used a separate tool for citation building, and it soon became cumbersome having to deal with multiple platforms for SEO management.
About The Customer
Colorado Internet Solutions is a small web design and SEO agency that focuses on creating marketing programs with budgetary options for their small business clientele. They aim to keep their services affordable without sacrificing quality. Their goal is to keep their clients ahead of the game, while taking into serious consideration the elements that are relevant to site ranking and optimization in their market. Despite being more affordable than their competitors, they offer a results-driven approach and strive to always deliver a return on investment for each client.
The Solution
CIS found a solution in BrightLocal’s suite of tools. BrightLocal’s less expensive, more friendly, and more locally focused Local Search Rank Checker is a much better fit for CIS and their clients’ needs. The ability to white-label reports means that they can start owning the results they deliver to clients. CIS also use the ranking reports and Citation Tracker to prospect and win new customers. They now make extensive use of Citation Builder to manage local SEO reporting and citations in one place. This all-in-one system makes SEO reporting and citation building easier and more efficient.
Operational Impact
Quantitative Benefit
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