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How an SEO agency doubled their client base with BrightLocal
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- Software Design & Engineering Services
The Challenge
ClikTru, an agency specializing in local internet marketing for legal firms, was facing a challenge in growing its client base due to the time-consuming process of researching new directories for the legal profession and manually submitting citations to these sites. The agency was also spending a significant amount of time manually searching in Google, taking screenshots, and entering details into a spreadsheet. This laborious process was hindering the agency's growth, prompting the Director of Operations, Stacey Darabos, to look for a tool with a local SEO focus to address these issues.
About The Customer
ClikTru is an agency that specializes in local internet marketing for legal firms, lawyers, and attorneys. The majority of their clients are criminal defense attorneys who specialize in DUI, but they also work with personal injury attorneys and other criminal defense attorneys. By gaining a full understanding of their clients’ local markets, ClikTru is able to pinpoint the keywords and other elements that are most likely to help their clients stand out in search. Their dedication to research is evident in their work, as they strive to fully understand their clients' local markets to optimize their search results.
The Solution
ClikTru found the solution to their problem in BrightLocal. The focus on localization and cost-effectiveness of BrightLocal was the biggest draw for ClikTru. With BrightLocal's Citation Builder, ClikTru was able to eliminate the time and headaches associated with building citations. The Ranking Reports provided by BrightLocal allowed ClikTru to quickly, easily, and accurately report on ranking change for priority keywords. The Local Search Audit tool enabled ClikTru to view all their critical local SEO KPIs on one page at a glance, further enhancing their efficiency and productivity.
Operational Impact
Quantitative Benefit
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