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solocal > Case Studies > How Animalis grew traffic to Local Pages by 70% using BRIDGE
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How Animalis grew traffic to Local Pages by 70% using BRIDGE

Technology Category
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Retail Store Automation
Services
  • Software Design & Engineering Services
The Challenge
Animalis, a French retailer specializing in pet products and accessories, was facing increased competition both online and offline. The company's 40 locations across France did not cover every region, leading to a limited online presence. This lack of visibility, especially in local search results, was a significant challenge as it hindered the company's ability to stand out from competitors.
About The Customer
Animalis is a French retailer that specializes in pet products and accessories. The company was established in 1998 and has since grown to operate 40 stores across France, with a significant presence in Paris. Despite its physical presence, the company has struggled with online visibility due to increased competition and a limited online presence. The company's distribution network consists of corporate-owned stores, and it operates in the retail industry.
The Solution
To increase their online visibility and customer engagement, Animalis created BRIDGE Local Pages for every location. These pages are search engine optimized, increasing the brand's online presence and helping to edge out competition in local search results. This strong search ranking drives traffic, making Animalis top of mind when customers search for pet products or accessories within their local area. Animalis also implemented a conversion module that allowed customers to get in touch with stores for advice. Customers who connect with Animalis stores online are added to the local database of each store.
Operational Impact
  • Increased online visibility and customer engagement through the creation of BRIDGE Local Pages for every location.
  • Improved search engine ranking, driving more traffic to the website.
  • Better understanding of customer needs and trends through tracking setup within BRIDGE Local Pages.
Quantitative Benefit
  • 70% increase in traffic to Local Pages.
  • 1,600 qualified leads generated through contact forms.
  • 43% of nonbranded local searches Animalis ranks for.

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