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How Blue Phi Capital Guides SaaS Startups to Success
Technology Category
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
The Challenge
For early-stage startups, finding and keeping customers (traction) and building cash flow momentum (growth) are the two most important goals. However, founders often put less effort into maintaining accurate, complete, and comprehensive data across their back-end business systems. This not only burdens the finance team with a large manual effort each month but also adds unnecessary friction as founders search for insights that can drive opportunities and better engagement with their Board of Directors. Patrick Hoogendijk, Managing Partner at Blue Phi Capital, recalls his main gripe with portfolio companies was the lack of timely and accurate information transfer, especially with financial information. As an outsourced CFO for startups, he works to eliminate that issue by building a repeatable, scalable process for communicating with founders, executives, Boards, and future investors so that each gets what they want, when they want it. Historically, Patrick would begin with data hygiene, spending weeks wrangling the data from disparate ERP, CRM, and HRIS data sources to ensure trustworthy metric calculations. He would then find a common system to communicate the business metrics to each of the startup’s stakeholders, often using Excel or Google Sheets.
About The Customer
Blue Phi Capital helps early-stage startups manage and accelerate the FP&A function by building a modern tech stack, automating financial operations, and focusing executive teams on tactical decision-making. As the startup’s outsourced CFO, Patrick integrates the internal finance, accounting, sales, and operational data with the external market environment to help founders achieve their OKRs. Blue Phi Capital works with no more than five high-growth startups at any given time, bringing efficiency, scalability, and productivity to the strategic CFO role. The company focuses on eliminating the issue of timely and accurate information transfer by building a repeatable, scalable process for communicating with founders, executives, Boards, and future investors.
The Solution
Blue Phi Capital manages a startup’s financial and business operations so that the founders, executives, and Board have access to top-line and drill-down metrics for tactical decision-making. The team uses Mosaic to integrate existing ERP, CRM, HRIS, and billing data to create a single source of financial truth. This platform helps streamline and bring repeatability to the financial process, which is a common struggle for startup CFOs. Mosaic allows Patrick to communicate tactical, metrics-based insights to internal and external decision-makers. During meetings, Mosaic is used to display real-time data, enabling quick adjustments and immediate visualization of results. This capability is particularly useful when Board members or executives ask about changes in sales pipeline, market segments, or departmental headcount. Mosaic helps Patrick cut down month-end and quarter-end reporting time by 80%, turn-around forecasts and requested what-if scenarios within 24 hours, and elevate the conversation beyond accounting details by focusing on insights from relevant metrics. This empowers founders to make faster, more informed tactical and strategic decisions without questioning data accuracy.
Operational Impact
Quantitative Benefit
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