How BRIDGE helped Euromaster boost traffic to their Local Pages by 60%

• Analytics & Modeling - Real Time Analytics
• Platform as a Service (PaaS) - Connectivity Platforms

• Automotive

• Business Operation
• Sales & Marketing

• Supply Chain Visibility
• Track & Trace of Assets

• Cloud Planning, Design & Implementation Services
• Data Science Services

Euromaster, a leading tire specialist and vehicle maintenance network across Europe, was struggling to generate leads online. The company recognized that an increasing number of consumers were using the web to research and select motor service providers. Therefore, it was crucial for Euromaster to leverage its online presence and generate qualified leads for its auto centers. Before increasing online traffic, Euromaster wanted to strengthen the consistency between its online offering and the auto centers. With a network that spans Europe, the solution needed to be customizable to each country, while respecting the brand guidelines.

Euromaster is a leading tire specialist and vehicle maintenance network across Europe. The brand operates a total of 2,400 auto centers, which are a mixture of owned and franchised. Euromaster offers a full range of maintenance services to benefit business and retail customers. The company has a presence spanning 17 countries, making it a significant player in the automotive industry. Euromaster's services include tire fitting, wheel alignment, and vehicle maintenance, among others. The company serves a diverse customer base, including individual car owners, fleet managers, and businesses.

In 2011, Euromaster deployed BRIDGE across 12 countries. The solution allowed the company to maintain a consistent brand identity across all markets while offering a decentralized content management system. Each country has the ability to customize the Store Locator and Local Pages to align with the local customer behaviours. For example, in Spain, people prefer to call the autocenter, so it was important to implement call tracking to monitor calls made and answered. Select auto centers also manage and publish content directly to their Local Pages, ensuring online visitors know the products and services offered. By implementing SEO Local Pages for each auto center, Euromaster has increased search engine ranking and online traffic. Modules integrated into each local page, such as contact forms and appointment making, then help generate more qualified leads. Euromaster also integrated the Store Locator within their Facebook Pages allowing users to easily find the nearest auto center. Through the implementation of BRIDGE across their website, online presence, and social media, the brand is now able to offer a complete omni-channel path.

• Euromaster has been able to maintain a consistent brand identity across all markets while offering a decentralized content management system.
• The company has increased search engine ranking and online traffic through the implementation of SEO Local Pages for each auto center.
• Euromaster has been able to generate more qualified leads through modules integrated into each local page, such as contact forms and appointment making.

• 60% of the traffic to Local Pages comes from SEO
• 14-16% of e-commerce sales revenue comes from the visits generated by the BRIDGE solution
• +160% increase in average annual traffic on Local Pages