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How Data Axle Simplifies Sales Readiness and Gains Actionable Field Insights with Mindtickle
Technology Category
- Analytics & Modeling - Machine Learning
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Data Axle, a leading provider of data, data-driven marketing and real-time business intelligence solutions, was facing challenges in sales readiness. The company was using a homegrown learning system with limited functionality for onboarding and training programs. This was not sufficient to get new sellers ramped up quickly or to ensure all sellers have the training they need to be successful. Additionally, the team lacked visibility into what was happening on sales calls and whether sellers were applying what they learned and best practices. They needed a way to understand what was happening on sales calls and use the insights to deliver effective, personalized coaching that improves outcomes.
About The Customer
Data Axle is a leading provider of data, data-driven marketing and real-time business intelligence solutions for enterprise, small business, nonprofit, and political organizations. The company’s solutions and award-winning Axle Agency enable clients to acquire and retain customers and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers data and data updates in real time via APIs, CRM integrations, SaaS, and managed services. The company serves companies from local mom and pop shops to global enterprises; 20% of all Fortune 500 companies are Data Axle customers. It has been designated by Forrester as a leading B2B data provider.
The Solution
Data Axle chose Mindtickle’s complete Sales Readiness Platform to ensure its sellers are ramped quickly and always ready to close any deal. The platform addresses all their readiness challenges in a single platform and integrates with the other technologies they use. The team also uses Mindtickle’s Call AI to understand what’s happening in the field and coach sellers towards better outcomes. They can pinpoint when a seller isn’t asking enough questions or if they’re too focused on pricing, rather than the customer’s pain points. The team also compiles a monthly report that measures each team’s performance against industry benchmarks. Frontline managers can use these insights to deliver tailored coaching to sharpen sellers’ skills and improve outcomes.
Operational Impact
Quantitative Benefit
