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How Ducati achieved a 50% online to offline conversion rate with BRIDGE
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Automotive
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
The Challenge
Ducati, an iconic motorcycle brand, was struggling with maintaining a consistent online brand presence across its 60 dealerships in France. The dealerships had varying levels of online presence and did not always adhere to the Ducati branding. Ducati was also facing the challenge of increasing dealership footfall. They were seeking a solution that could attract clients online and direct those same clients to the dealerships.
About The Customer
Ducati is a high-end motorcycle manufacturer founded in 1926 in Bologna, Italy. The brand is iconic and has a presence in 90 countries worldwide. In France, Ducati has 60 dealerships, which include a mix of both exclusive and non-exclusive dealerships. Ducati is known for its branding and strives to maintain this across all channels, including its web presence.
The Solution
Ducati implemented the BRIDGE Store Locator on its website and created individual Local Pages for each dealership. This allowed Ducati to maintain a consistent brand presence online while ensuring that each dealership’s information is always up-to-date. Ducati is able to manage and update all 60 Local Pages, alongside individual dealers who have access to update information on their respective Local Page. Each dealership’s Local Page within BRIDGE is search engine optimized to boost online traffic. As a result, Ducati dealerships appear at the top of local search results, helping to increase brand awareness for Ducati and online visibility for each individual dealership. Ducati was also able to increase the number of qualified leads generated on Local Pages by adding conversion modules. Specifically, Ducati integrated contact forms allowing customers to engage directly with each dealership. Each Local Page also gave customers the ability to send themselves the dealership’s contact information and address via text or email.
Operational Impact
Quantitative Benefit
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