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How Fidelio ERP Software Helped Distribution Paral Significantly Increase Its Sales Volume
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
The Challenge
Distribution Paral, a growing SME specialized in the distribution of dairy products in Québec, was facing the challenge of managing a growing number of transactions and increasing sales. The company's growth was hampered by a lack of integrated tools and the use of manual processes. The agrifood distribution sector is a very competitive industry, and access to real-time information is a major asset. Up until then, Paral had no online ordering system to manage its sales processes. Its sales force did not have access to customer information in real time and the increasing transaction volume had become too complicated to manage. Alain Parent and Denis Parent also owned Total Alimentation, a distribution company that catered to food service establishments. For them, it had become a necessity to invest in an integrated management system.
About The Customer
Distribution Paral is a family business founded in 1991. Specialized in the distribution of dairy products, it created a specialty cheese division in 2006. The company gradually developed partnerships with renowned brands in the industry, like Parmalat, Nestlé, Fromagerie Bergeron, Fromagerie Champêtre and Fromagerie Polyethnique. In 2015, its market extended throughout Québec and its growth prospects for Canada were impressive, especially in the cheese sector. However, despite significant business opportunities, Distribution Paral’s growth was hampered by a lack of integrated tools and the use of manual processes. Moreover, since the agrifood distribution sector is a very competitive industry, access to real-time information is a major asset. In such a context, acquiring ERP software became key.
The Solution
To meet the challenge, Alain Parent and Denis Parent decided to digitize their business processes. They chose Fidelio ERP, an integrated solution, to manage all their operations. The goal of the investment was to use a single, fully-integrated solution to manage all the operations of their two businesses, Distribution Paral and Total Alimentation, with a single, fully integrated system. No more paper invoices and manual processes: all the departments had to be integrated to the same solution. Another requirement: the solution needed to help their sales team reach their objectives by automating their travel. Integration with a mobile solution was key to allow for the tracking of sales objectives, prospects, appointments, orders and inventories, anywhere and any time. Because they needed software that includes all these features, they chose Fidelio.
Operational Impact
Quantitative Benefit
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