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Agworld > Case Studies > How financial visibility creates a clear pathway to the future
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How financial visibility creates a clear pathway to the future

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Agriculture
Applicable Functions
  • Logistics & Transportation
  • Quality Assurance
Use Cases
  • Farm Monitoring & Precision Farming
  • Supply Chain Visibility
Services
  • Data Science Services
The Challenge
Nathan Soulsby, an agronomist with AGnVET, needed to provide integrated agronomy service to BettaCrop clients, which includes their planning, budgeting, scouting and record keeping. Rolf Malmo, a local grower and one of Nathan’s clients, was new to cropping and needed visibility into his financial performance that he could also take to his bank and other service providers. The soil around Henty tends to have a low pH, which forces growers like Rolf to be more creative. They also have a big ryegrass problem in the area. Mixed cropping and livestock operations tend to manage this quite well, but they needed a way to analyze and compare different strategies.
About The Customer
AGnVET Henty is a part of the BettaCrop program, which offers AGnVET’s growers a suite of integrated agronomy services to help them improve their overall results. Nathan Soulsby, a veteran agronomist with his roots in Australia’s cotton industry, is a part of this program. Local grower Rolf Malmo is one of Nathan’s clients who uses Agworld daily to manage his operation. Rolf, who crops around 800 hectares, divided between oats, lucerne, pasture, lupins, wheat, canola and barley, uses Agworld in a lot of facets of his business. He was a dairy farmer for 25 years until he switched to cropping 8 years ago.
The Solution
Nathan and Rolf decided to both use Agworld to collaborate on daily tasks such as planning, budgeting, scouting, making recommendations, recording actuals and performance reviews. Agworld is positioned right in the centre of the daily activities that take place within AGnVET Henty. They have been putting their growers’ maps in Agworld, so if they have a new agronomist starting, they just open Agworld on their iPhone or iPad and drive straight to the field and know where they are going. When one of the agronomists makes a recommendation in the field, it’s in Agworld and instantly gets sent to the grower and to their store, so they both know what is going on.
Operational Impact
  • By collaborating on the same platform, record keeping has been simplified. Nathan, Rolf and other service providers now have full visibility into what has been done on the farm and what is planned for the future.
  • Agworld allows the grower to plan spraying activities early and allows AGnVET to get the products needed on farm in time.
  • Agworld helps with customer retention for AGnVET.
Quantitative Benefit
  • Rolf ended up within 10% of his budget, which his bank thought was terrific.

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