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How Hershey Used Phenom Talent Analytics to Maximize Recruiting Spend & ROI
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Visualization
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Consumer Goods
- Food & Beverage
Applicable Functions
- Business Operation
- Human Resources
Services
- Software Design & Engineering Services
- System Integration
- Training
The Challenge
The Hershey Company, a global confectionery leader, faced challenges in understanding the driving forces leading job seekers to their career site. They needed to identify job seekers visiting the site, source passive talent, discover what was working in their recruiting strategy, and optimize recruiting spend by measuring source ROI. During a LinkedIn test pilot, Hershey ran a 60-day campaign where they tripled the number of jobs they could post and used LinkedIn’s 'Work with Us Ads' feature to attract job seekers.
About The Customer
The Hershey Company, headquartered in Hershey, Pennsylvania, is a global confectionery leader known for its chocolate, sweets, mints, and other snacks. With over 21,000 employees worldwide, Hershey delivers delicious, quality products through more than 80 brands, including iconic names like Hershey’s, Reese’s, and Jolly Rancher. The company generates over $7.4 billion in annual revenues and is expanding its portfolio to include a broader range of snacks while growing its presence in key international markets.
The Solution
Hershey implemented the Phenom Talent Experience Management (TXM) platform, which resulted in a significant increase in captured job seekers and a 68% rise in completed job applications within three months. The platform provided in-depth source analytics, revealing the driving forces behind job seekers visiting the career site. Hershey leveraged this data to optimize their LinkedIn strategy by increasing job posts and ads. The ability to see ROI allowed Hershey to strategically evaluate LinkedIn's impact on their hiring goals.
Operational Impact
Quantitative Benefit
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