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OpenX > Case Studies > How Kiplinger Increased Spend 3X Through Private Marketplace Deals
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How Kiplinger Increased Spend 3X Through Private Marketplace Deals

Technology Category
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Sales & Marketing
Use Cases
  • Demand Planning & Forecasting
Services
  • System Integration
The Challenge
Kiplinger, a leader in personal finance news and business forecasting, was looking to expand their monetization strategy. They were attracting 4.5 million unique visits and 30 million page views per month, but they hadn't scaled their Private Marketplaces (PMP) business and wanted a partner who would bring in unique demand. After surveying 100 top websites and their header bidding partners, Kiplinger decided to sign on with OpenX’s header bidding solution.
About The Customer
Kiplinger is a leader in personal finance news and business forecasting. They serve a large, engaged audience of investment gurus and money managers. Each month, Kiplinger attracts 4.5 million unique visits and 30 million page views. They were looking to expand their monetization strategy and scale their Private Marketplaces (PMP) business.
The Solution
With help from a dedicated OpenX service team, Kiplinger successfully completed the header integration in less than a week. They then signed on with OpenX Private Marketplaces, and quickly began seeing more spend on their inventory. They were able to instantly scale through Multipublisher PMP deals as well as segment inventory for custom deals, which led to higher CPMs and more unique buyers. Kiplinger is also one of OpenX’s early Real-time Guaranteed partners, enabling revenue-guaranteed programmatic deals with buyers.
Operational Impact
  • Kiplinger saw higher CPMs and more unique buyers after implementing OpenX Private Marketplaces.
  • They were able to instantly scale through Multipublisher PMP deals.
  • Kiplinger was able to segment inventory for custom deals.
Quantitative Benefit
  • Kiplinger increased spend 3X through Private Marketplace deals.

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