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Case Studies > How NFI Increased Leads for Driver Jobs by 328% in 90 Days

How NFI Increased Leads for Driver Jobs by 328% in 90 Days

Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
  • Transportation
Applicable Functions
  • Human Resources
Services
  • Software Design & Engineering Services
  • System Integration
  • Training
The Challenge
NFI recognized several issues in their application workflow that led to lower conversion rates and a poor candidate experience. Candidates had to sign up for a talent network and submit their resume separately, often completing only one action and believing they had successfully applied. This confusion resulted in incomplete applications and follow-up issues. NFI needed a more effective technology solution to streamline the application process and provide better insights into talent pools. They were also constrained by a tight timeline and budget, requiring a quick transition to a new vendor that could enhance the candidate experience, integrate with their existing systems, and offer visibility into the product roadmap.
About The Customer
NFI is a fully integrated third-party supply chain solutions provider serving customers worldwide across various industries. They offer customized, engineered solutions to help businesses succeed. NFI's business lines include dedicated transportation, warehousing, intermodal, brokerage, transportation management, global, and real estate services. With a strong focus on innovation and customer satisfaction, NFI aims to optimize their recruitment strategy and improve the candidate experience to attract top talent and meet their growing business needs.
The Solution
NFI chose the Phenom Talent Experience Management (TXM) platform to address their challenges. The Phenom platform focuses on improving both candidate and recruiter experiences through AI-powered technology. It offers personalized application processes for candidates and provides recruiters with extensive data and insights. Phenom's ability to integrate with NFI's existing systems, including their Department of Transportation-compliant ATS, made it the top choice. The platform's advanced technology and forward-thinking product roadmap further solidified NFI's decision. Within 60 days, Phenom and NFI collaborated to launch a new career site featuring branded content, job postings, and back-end analytics. This optimized NFI's recruitment strategy and increased application conversions for both corporate and driver positions.
Operational Impact
  • The Phenom TXM platform provided a seamless application process for candidates, improving their overall experience.
  • Recruiters gained access to valuable data and insights, enabling more effective talent pool management and decision-making.
  • The platform's CMS allowed NFI to edit and refresh career site content quickly, enhancing their recruitment marketing strategy.
Quantitative Benefit
  • Increased leads for driver jobs by 328% in 90 days.

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