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How Swire Coca-Cola Developed a Thirst for Domo
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Food & Beverage
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Swire Coca-Cola, one of the largest independent bottlers and distributors of Coca-Cola products, was facing challenges with its existing solutions for analyzing business data and reporting. The solutions were complex, time-consuming, and not designed for real business people. Moreover, by the time data was delivered, it was stagnant and out of date, which meant that managers didn't have the best information against which they could make decisions. The company's executives knew that Swire's proprietary data could be an incredible asset to enhance the value that the company delivered to its employees, customers, and communities, and thus, they led an initiative to find a better solution.
About The Customer
Swire Coca-Cola, USA is one of the largest independent bottlers and distributors of Coca-Cola products. The company has more than 7,000 associates and 60,000 retail customers in 13 western states. Swire's decision to use Domo was an initiative led by its C-suite. Its executives knew that Swire's proprietary data could be an incredible asset to enhance the value that the company delivered to its employees, customers, and communities.
The Solution
Swire Coca-Cola decided to use Domo, a data analytics platform, to overcome its challenges. Before selecting Domo, Swire engaged in a short proof-of-concept to see if Domo's technology could meet the expectations of its executive team. Domo was found to be easy to use and delivered significant value. It provided real-time information about all areas of the business, accessible in the palm of the hand. It eliminated the need to ask someone to create reports, as users could ask questions and collaborate with others on the data right in Domo. This made data more accessible and actionable across Swire's entire business.
Operational Impact
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