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How this marketing agency uses Call Tracking to drive better leads for its clients
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
The Challenge
GoldenComm, a Newport Beach-based marketing agency, was using call tracking to analyze inbound calls and optimize marketing campaign performance. However, the agency was looking for a more efficient and cost-effective solution that could provide more detailed information and help improve client processes.
About The Customer
GoldenComm is a marketing agency based in Newport Beach. The agency's mission is to create websites that work harder for businesses. They are ROI-driven and use call tracking to follow and analyze inbound calls, optimize marketing campaign performance, and generate better leads. They also use call recordings to identify client processes that need improvement, making them a better strategic partner for their clients.
The Solution
GoldenComm switched to CallRail, a marketing analytics platform that offers advanced call tracking capabilities. CallRail allows GoldenComm to record conversations, making it easier for the team to analyze calls and determine the quality of leads and traffic being sent to their clients. The platform also helps the agency identify areas where their clients can improve. The transition to CallRail was smooth and the platform provided more capabilities at a lower cost.
Operational Impact
Quantitative Benefit
