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How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- System Integration
The Challenge
Venatus Media, Europe’s leading entertainment sales house, was in search of a trusted header bidder solution that could lead to significant revenue growth. The company, which boasts a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of over 100 million, needed a strategic partner to optimize yield. They identified OpenX as a top-tier SSP header bidder relationship and decided to engage them for their needs.
About The Customer
Venatus Media is Europe’s leading entertainment sales house. The company has a portfolio containing the world’s biggest entertainment gaming sites and apps, reaching a global audience of over 100 million. Venatus Media was looking for a trusted header bidder solution that could lead to significant revenue growth. They identified OpenX as a top-tier SSP header bidder relationship and decided to engage them for their needs.
The Solution
OpenX provided a dedicated team, including a yield specialist, to work proactively with Venatus to determine a floor price strategy and grow revenue. After seeing excellent results in the open exchange, Venatus signed on with OpenX’s Private Marketplace solution. They first engaged in MultiPublisher deals, which brought the scale of the open auction paired with the high CPMs of PMP deals. The strength of Venatus’ niche audiences led to tremendous success with PMP, especially for their 970x250 units. With ultra-engaged audiences that often can’t be found elsewhere, Venatus was able to generate unique deals, giving buyers priority access to higher impact, large format, above the fold, and high viewability ad units.
Operational Impact
Quantitative Benefit
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